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Samsek BEMYPET Pet Distribution & Content

BEMYPET,
Korea’s Leading Pet Company & Pet Product Distributor

BEMYPET runs Korea’s largest pet content platform and distributes pet products to Korean pet parents — from market entry and marketing to retail, alongside our own characters loved across the world.

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BEMYPET Friends — Samsek, Lili and Godong

WHAT WE DO

Original Content and a Pet Platform,
Built on Technology and Creativity

BEMYPET is a pet content company that creates beloved character IP and runs the platform hundreds of thousands of pet parents rely on every month.

01

CONTENT

Content

We create and own the BEMYPET Friends characters, and grow them into animation, webtoons, licensing and merchandise across Korea and beyond.

  • Character IP
  • Animation
  • Licensing
  • Merch

200M+ total views · 1M+ subscribers

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PET PLATFORM

Pet Platform

Over 20,000 expert articles, an active community, a store and online national pet registration — one platform for a pet parent's day-to-day.

  • Content
  • Community
  • Store
  • Registration

500K monthly visitors

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BEMYPET IN NUMBERS

500 K
pet parents visiting
every month (As of Jan 2025)
200 M+
cumulative views
across our content
1 M+
subscribers on
global channels
20,000 +
expert pet-care
articles published

CONTENT PLATFORM

The Pet Platform 500K
Pet Parents Visit Every Month

More than 20,000 expert pet-care articles, a warm and active community, plus pet insurance comparison, adoption listings and product discovery — everything a pet parent needs, in one place.

Visit BEMYPET
BEMYPET platform
BEMYPET FRIENDS Original Characters
  • Samsek Samsek
  • Lili Lili
  • Godong Godong
200M+
total views
1M+
subscribers

CHARACTER IP

200M+ Views, 1M+ Subscribers
BEMYPET Content

Pet-care knowledge told through the BEMYPET Friends, and heartfelt stories that resonate with pet parents. Our characters are loved on channels in Korea and around the world — and ready for licensing.

BEMYPET Godongtoon
Explore Our Content

COMPANY HISTORY

The Road So Far

2024
  • Nov "Puppy & Kitty Academy" animation aired on Animax
  • Oct "Samsek & Lili: Singing Audition" released
  • May Acquired the Uneed Character IP portfolio
  • Apr Hong Kong International Licensing Show · Pop-up at 10x10 Daehak-ro
  • Feb–Jul Pop-up store at Mio Mall, Osaka, Japan
2023
  • Dec Launched content channels for Southeast Asia
  • Nov Patent granted for AI-based pet content system · Selected as standout IP by Hyundai Dept. Store H-armony · Japan licensing agreement
  • Oct "Samsek & Lili Housewarming" pop-up store, Sinsa
  • Mar–May Launched Godongtoon YouTube channel · Selected for national startup R&D program
2022
  • Dec Launched private pet-care brand "Sayoang"
  • Aug KOCCA IP licensing build-up program (Korea Creative Content Agency)
  • Jun 300K YouTube subscribers · Strategic investment from PetClub Inc.
~2021
  • '21 China licensing partnership with Sandbox Network · KITA PET-STAR award · Gyeonggi-do content partnership
  • '20 Launched BEMYPET iOS / Android app
  • '19 Grand prize, Seoul startup video contest · Investment from Strong Ventures & Knollwood
  • '18 Launched BEMYPET web service

Pet Content & Platform —
Let’s Build Something Together

Licensing, co-marketing, content production, platform partnerships:
we’re open to ideas from partners everywhere.

BEMYPET characters Start a Conversation